Essentials of International Marketing
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cross-border pricing strategies for students
Domestic Marketing
EMC
entry
eq_bestseller
eq_business-finance-law
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eq_nobargain
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equity
Equity Joint Venture
Export Department
export import strategies
Firm Foreign Firm
Firm's Marketing Efforts
Firm's Organizational Structure
Firm’s Organizational Structure
foreign
foreign market research
Freight Forwarder
global market analysis
International Business
international business risks
International Headquarters Company
International Marketing
International Marketing Plans
International Marketing Program
International Marketing Strategy
International Product Life Cycle Theory
International Sales Increase
joint
Market Entry
Market Entry Method
marketing channel management
method
North American Free Trade Agreement
Political Risk
Shipper's Export Declaration
Shipper’s Export Declaration
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strategy
Studying International Marketing
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trade regulations compliance
venture
Product details
- ISBN 9780765624758
- Weight: 793g
- Dimensions: 189 x 246mm
- Publication Date: 15 Aug 2010
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.
