A01=Guilherme Pires
A01=John Stanton
Acculturation Paths
acculturation processes
advanced ethnic consumer research methods
Age Group_Uncategorized
Age Group_Uncategorized
Author_Guilherme Pires
Author_John Stanton
automatic-update
Category1=Non-Fiction
Category=KJK
Category=KJMV7
Category=KJS
Category=KJSA
Category=KJSM
Common Language
consumer
Consumer Socialization
consumers
COP=United Kingdom
cross-cultural marketing analysis
Delivery_Delivery within 10-20 working days
diasporic community research
Dominant Host Culture
effective
Effective Market Segmentation
Environmental Dynamism
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Ethnic Consumers
Ethnic Marketing
Ethnic Marketing Strategies
Ethnic Minority Consumers
group
High Context People
Home Country Language
host
ICT Convergence
ICT Device
Intangible Service Products
Language_English
LCD Television
mainstream
market segmentation strategies
Marketing Communication Strategy
Marketing Communications
minority
minority consumer insights
Minority Ethnic
Minority Ethnic Groups
multicultural consumer behaviour
PA=Available
Portuguese Community
Preferred Suppliers
Price_€50 to €100
PS=Active
Rst Century
segmentation
Service Dominant Logic
socialization
softlaunch
strategies
Switching Costs
Product details
- ISBN 9781138832206
- Weight: 590g
- Dimensions: 156 x 234mm
- Publication Date: 12 Dec 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
Guilherme D. Pires is Associate Professor and Head of the Marketing Discipline and the DBA Program Convenor at the Newcastle Business School, University of Newcastle, Australia. John Stanton is Associate Professor and Director of Academic Programmes in Economics and Finance at the School of Business, University of Western Sydney, Australia.
