A01=Brian Moeran
Account Executive
Account Team
Ad Man
Advertisers
Advertising Agency
Advertising Industry
Agency's Organizational Structure
Agency’s Organizational Structure
anthropologist
Author_Brian Moeran
business anthropology
Category=JB
Category=JHBL
Category=JHM
Category=JHMC
Category=KJU
Ceo's Loyalty
Ceo’s Loyalty
Competitive Presentation
Creative Personnel
Creative Revolution
Creative Team
Creativity Quotient
daily work practices
Dramaturgical Performance
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnographic study of advertising agencies
ethnography
Follow
Frontier Presentation
Intensive Participant Observation
Japanese advertising agency
Japanese corporate culture
Long Term Strategic Management
Mr Automobile
Observant Participation
organisational ethnography
participant observation research
Pop Star
Post-war
qualitative fieldwork methods
Richard III
social systems
Timeless
workplace social dynamics
Young Men
Product details
- ISBN 9781845204976
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 01 Sep 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.
Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.
