European Bookshop Business Model

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A01=David Piovesan
Amazon
audiobooks
Author_David Piovesan
book consumption
book market
book promotion
book studies
book trade
bookshop culture
bookshop economics
Category=A
Category=JBCC
Category=JBCT
Category=KNP
Category=KNTP1
Category=KNTP2
Category=NH
collective action in retail
cultural adaptation
cultural industries
digitisation impact
e-books
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
European bookshop industry transformation
legislative frameworks
market structure analysis
media industries
platformization
publishing studies
reader habits
retail
retail strategy

Product details

  • ISBN 9781041015024
  • Weight: 640g
  • Dimensions: 138 x 216mm
  • Publication Date: 08 Oct 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Drawing on original primary data, this book offers a comparative account of the European bookshop model, charting how it has evolved in the contemporary economy, how recent industry transformations have impacted it, and how bookshops have sought to adapt to new market conditions.

Covering the period from the fall of the Berlin Wall in 1989 up until the present day, this book considers the evolution, both historic and economic, of European countries and book markets to arrive at a broad picture of the European bookshop model today. It draws on interviews with over 250 book industry players across 23 countries to critically consider the evolution of systems, legislative frameworks, reading habits, competition, and market structure, situating these changes within a broader set of current issues and cultural shifts. Alongside the ongoing challenges posed by disruption – from digitization to a hyper-abundance of books – the author also reflects on the key strategies that bookshops have deployed to overcome them, including via collective action and curation. Depicting an uncertain outlook for the industry, including the impact of AI, this text nonetheless offers hope for the future of the bookshop and bears testament to its enduring social and cultural significance.

The European Bookshop Business Model is recommended reading for advanced students and researchers in fields including Book Studies, Publishing Studies, Cultural Industries, and Retail and also for book players.

David Piovesan is an Associate Professor in Management Sciences at Université Jean Moulin Lyon 3, France, and a former CEO of a French independent bookshop. He is leading a research program on book markets from a European-based perspective. He has been a visiting researcher in several universities (Prague, Padua, Münster). He is regularly invited as a speaker at book fairs and professional meetings all over Europe. He is also conducting research about how book players are facing ecological issues.

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