A01=Razaq Raj
A01=Tahir Rashid
Author_Razaq Raj
Author_Tahir Rashid
Category=KNS
Category=KNSG
Category=KNSJ
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781915097217
- Dimensions: 189 x 246mm
- Publication Date: 31 Mar 2022
- Publisher: Goodfellow Publishers Limited
- Publication City/Country: GB
- Product Form: Hardback
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Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas:
• Concepts and Management: including entrepreneurship and human resource issues
• Finance and Law: including costing, project management and risk management
• Marketing and Media: including social media, multimedia technology, sponsorship and PR
• Preparation and Operation: including logistics, design, crowd control and conventions
• Events and Beyond: including sustainability, impacts, legacies and issues for the future of events
Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.
