Every Screen on the Planet

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A01=Emily Baker-White
algorithm
Author_Emily Baker-White
ByteDance
Category=JBCT1
Category=JBCT5
Category=KNTX
Category=KNXH
Category=UBJ
Chinese technology companies
Cybersecurity
Digital culture
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
geopolitics
internet safety
social media
Social media politics and government
Surveillance and privacy social media
tech industry insider
TikTok

Product details

  • ISBN 9781035049264
  • Weight: 576g
  • Dimensions: 163 x 246mm
  • Publication Date: 02 Oct 2025
  • Publisher: Pan Macmillan
  • Publication City/Country: GB
  • Product Form: Hardback
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'Engaging . . . this excellent book lays out the damage of letting arbitrary political power intervene in business' – Financial Times

'A must-read account from a heroic reporter who has taken on the world's most dangerous tech company' – Chris Miller, award-winning author of Chip War: The Fight for the World's Most Critical Technology

This is the dramatic, untold story of TikTok.


Charting its rise from obscurity into the world’s most valuable startup, Emily Baker-White reveals how TikTok's visionary founder, ByteDance CEO Zhang Yiming, reshaped the global internet from a place where you searched for information to one where information comes to you. Billions of users were soon hooked.

But there was a cost to such success. Soon, TikTok was embroiled in accusations of surveillance, censorship and user manipulation, attracting controversy from India and Europe to the US. After Baker-White – a Harvard-trained lawyer and investigative reporter – revealed that Chinese engineers could access Americans’ private information, a team of ByteDance employees even used the app to track her.

Based on unprecedented access to internal documents, leaked recordings and accounts from whistle-blowers inside the company, Every Screen on the Planet reveals how TikTok became trapped between China and the USA, desperate to survive. It is the story of how your attention became the world’s mo­­­­st valuable – and dangerous – commodity.

'Revealing. A story about power, control and the hidden battles shaping what we see online' – Parmy Olson, bestselling author of Supremacy: AI, ChatGPT and the Race That Will Change the World

Emily Baker-White works as a technology reporter for Forbes. She previously covered tech at Buzzfeed News. Before becoming a journalist, Baker-White earned her JD from Harvard Law School and practised criminal defence law, launching a multi-year investigation into police misconduct on Facebook. Every Screen on the Planet is her groundbreaking investigation into the intricate landscape of TikTok and ByteDance.

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