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Everyday Media Culture in Africa

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African Audiences
African Listeners
African media studies
African Studies
audience research Africa
audience studies
BBC Global News
BBC World Service
Category=GTC
Category=GTP
Category=JBCT
Category=KCM
communication ethnography
De Bruijn
decolonial media theory
development
digital media
digital technology adoption
English Premier League
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
everyday media use in African societies
Global Broadcasters
Internet Studies
journalism
La Benevolencija
Media Audience Relationship
media studies
Mobile Phone Culture
mobile phone practices
Mobile Phones
Modern African Music
movile media
NCC
new media
Pavement Radio
Phone Credit
Private Tv Station
radio
Radio Okapi
Radio Rwanda
Tabloid Tv
Tv News
Tv Station
UN
Young Men
Zimbabwe African National Union Patriotic Front

Product details

  • ISBN 9781138202849
  • Weight: 498g
  • Dimensions: 152 x 229mm
  • Publication Date: 08 Dec 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.
About
Wendy Willems is Assistant Professor at the London School of Economics and Political Science, UK and Associate and an Honorary Research Fellow in the Department of Media Studies at the University of the Witwatersrand in Johannesburg, South Africa. She is co-editor of Civic Agency in Africa: Arts of Resistance in the 21st Century. Winston Mano is Director of the Africa Media Centre and Reader in Media and Communication Studies at the University of Westminster in London, UK and Editor of the Journal of African Media Studies. He is also a Senior Research Associate in the School of Communication at the University of Johannesburg in South Africa.