Product details
- ISBN 9780241541371
- Weight: 750g
- Dimensions: 156 x 240mm
- Publication Date: 08 Sep 2026
- Publisher: Penguin Books Ltd
- Publication City/Country: GB
- Product Form: Hardback
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For 250 years, a ghostly hand—bloodied and invisible—has scripted our lives. Telling the story of economics like never before, Everyman makes legible the ethereal ink in which it’s etched.
A character-driven psychological drama, it presents economics’ leading man, Neo, the textbook rational actor – with his apostles, Finn, the model ‘finance bro,’ Davos, globalization’s ambassador, Wash, envoy to distant lands, and Tek, the quintessence of the tech industry – tracing their rise through the most significant moments of global economic history: the birth of capitalism to the Great Depression, the Financial Crisis to the ascent of populism. But with the by-the-book Gini and her sister, Palma, protesting the system, Tek contemplating a coup, Ordinary Joe losing patience, and a runaway monster, are they on the edge of a precipitous fall?
Kaleidoscopic like global capitalism, Everyman blends fact and fiction, future and history, tragedy and comedy. It combines novelistic flair and cutting-edge research to offer a bold new vision, built on emotion and social cooperation. If we replace a strawman—economics’ apocryphal protagonist—with flesh-and-blood, could we avert tragedy and alter the plot of capitalism? And, as Economic Man and Everyman battle for its soul, who, ultimately, is economics for?
