Everything Originated From Milk: Case Study Of Nestle
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A01=Hiroo Takahashi
AMS
Anglo Swiss
Anri NestlAfA(C)
Anri Nestle
AOA
Author_Hiroo Takahashi
Born Global
BRICs
Business Ethics
Cailler
Category=KJ
Code of Conduct
Corporate Governance
CSR
CSV
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Human Resource Management
IMD
IMEDE
India Moga
Instant Coffee
KitCat
M&A
Maggi
Nestec
NestlAfA(C) Boycott
Nestle Boycott
Off JT
OJT
Open Network R&D
PPP
Rive-Reine Training Center
Swiss Canton
Zone -EMENA
Product details
- ISBN 9789811234088
- Publication Date: 03 Jun 2021
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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This book is essentially a case study of food giant Nestlé, the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Prof Takahashi's interest in Nestlé was sparked 50 years ago when he visited Nestlé during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestlé's success over the last few decades. In this book, Prof Takahashi expounds what has made Nestlé a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R&D, and illustrates how Nestlé became the most representative and symbolic company among today's successful Swiss companies.
