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Excellence in Public Relations and Communication Management

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activism and stakeholder engagement
Asymmetrical Presuppositions
Asymmetrical Public Relations
Category=GTC
Category=KJP
Category=KJSP
coalition
communication effectiveness measurement
corporate culture analysis
department
director
dominant
Dominant Coalition
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eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
excellent
Excellent Public Relations
Excellent Public Relations Departments
function
IABC
IABC Research Foundation
internal communication systems
management decision processes
organizational communication theory
Power Control Perspective
practice
practitioners
Press Agentry
program
PRSA
PRSA Member
Public Information Model
Public Relations
Public Relations Activities
Public Relations Departments
Public Relations Function
Public Relations Management
Public Relations Practice
Public Relations Practitioners
Public Relations Programs
Societal Culture
strategic communication planning
symmetrical
Symmetrical Communication
Symmetrical Communication Systems
Symmetrical Public Relations
Vice Versa

Product details

  • ISBN 9780805802269
  • Weight: 1292g
  • Dimensions: 156 x 234mm
  • Publication Date: 01 May 1992
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Description

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
About
James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C. Repper, Jon White