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Expanding Disciplinary Space: On the Potential of Critical Marketing

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Biological Accounts
Category=JHBL
Category=KC
Category=KJMV7
Category=KJS
CCT
Consumer Research
Contemporary issues in marketing
Critical Management Studies
Critical marketing
Disciplinary Space
Douglas Brownlie
Epistemic Ideology
eq_bestseller
eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fair Trade Clothing
HRM
Lead UK University
Macromarketing
Mainstream Marketing
Mark Tadajewski
Marketing Academia
Marketing Discourse
Marketing Education
Marketing Management Discourse
Marketing theory
Paul Hewer
Political Marketing
Political Marketing Research
Sceptical Reflexivity
Service Dominant Logic
Service Quality Surveys
Social Science Research
Transformative Consumer Research
Vice Versa
Welfare Researchers
Young Man

Product details

  • ISBN 9780415816151
  • Weight: 566g
  • Dimensions: 174 x 246mm
  • Publication Date: 05 Apr 2013
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate.

This book was originally published as a special issue of the Journal of Marketing Management.
About
Douglas Brownlie is Professor of Marketing in the School of Management at the University of Stirling, UK. Paul Hewer is Senior Lecturer in Marketing at Strathclyde University, UK. He is the co-editor of the Journal of Marketing Management. Mark Tadajewski is Professor of Marketing at Durham University, UK. He is the co-editor of the Journal of Marketing Management.