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Explorations in Critical Studies of Advertising

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Ad Inventory
Advertising Critique
advertising ethics
Advertising Photograph
Advertising Research
Advertising Texts
affect theory
American studies
App Advertising
Audience Commodity
Audience Labor
Behavioral Advertising
Big Data
Category=GTC
Category=JBCC
Category=JBCT
Category=KJSA
critical advertising research methods
critical advertising studies
critical marketing studies
cultural studies
digital media analysis
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fake Online Reviews
Game Developers
Good Life
Grey Poupon
ideology critique
Loyal User
mass communicaiton
media studies
Mimicry Strategies
Mobile Marketing
Native Advertising
Photo Sharing
political economy theory
promotional culture
Real Subsumption
Red Bull
ROI
Simi Lar
Violating
WOM

Product details

  • ISBN 9781138649521
  • Weight: 544g
  • Dimensions: 152 x 229mm
  • Publication Date: 10 Nov 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
About
James F. Hamilton is the James Kennedy Professor of New Media, Head of the Department of Entertainment and Media Studies, and Director of the New Media Institute at the University of Georgia, USA. Among his published work is Democratic Communications; Formations, Projects, Possibilities (2009) and Alternative Journalism (2009), co-written with Chris Atton. Robert Bodle is an Associate Professor of Communication and New Media Studies at Mount St. Joseph University and Adjunct Professor in the Department of Media, Journalism, and Film at Miami University, USA. He served as Co-Chair of the Internet Rights and Principles Dynamic Coalition at the UN Internet Governance Forum, and as a steering committee member of the IRP coalition since 2010. Ezequiel Korin is a PhD student in the Grady College of Journalism and Mass Communication at the University of Georgia, USA.