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A01=Vera Freytag
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Exploring Politeness in Business Emails: A Mixed-Methods Analysis

English

By (author): Vera Freytag

Exploring Politeness in Business Emails explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events and systematically assessing the impact of contextual factors. Through a combination of qualitative and quantitative methods of data collection and analysis, and the inclusion of metapragmatic insights in the interpretation of the results, the book offers an innovative approach to the study of politeness. The book partially contradicts previous assumptions about English and Spanish directives and provides new insights into the role of politeness in the workplace. By offering a meticulous account of the linguistic choices made by the English and Spanish first language users and the contextual factors influencing these choices, the book suggests far-reaching implications for future research in cross-cultural pragmatics and business discourse, as well as practical implications relevant for academics, postgraduate students and practitioners interested in these fields.

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Current price €119.69
Original price €132.99
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A01=Vera FreytagAge Group_UncategorizedAuthor_Vera Freytagautomatic-updateCategory1=Non-FictionCategory=CFBCategory=GTCCategory=KJPCategory=UTMCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€100 and abovePS=Activesoftlaunch
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Product Details
  • Weight: 520g
  • Dimensions: 156 x 234mm
  • Publication Date: 11 Oct 2019
  • Publisher: Multilingual Matters
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781788925952

About Vera Freytag

Vera Freytag is a Consumer Interaction Specialist for Beiersdorf AG in Germany. Her research interests include CMC business discourse sociolinguistics and politeness.

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