Extended Reality in Culture and Creative Industries

As society becomes increasingly digitized, the boundaries between the physical and virtual worlds blur, giving rise to a dynamic fusion of art, culture, and creativity within the creative industries. In the realm of visual arts, VR and AR have sparked a renaissance of experimentation and expression. The influence of VR and AR extends beyond art, extending its transformative touch to fields like music, literature, and even cultural heritage preservation within the creative industries. The book introduces readers to the roots and evolution of VR and AR, exploring the pioneers, breakthroughs, and influential developments that have paved the way for their integration into everyday life.

The book includes case studies and real-world examples showcasing how these cutting-edge technologies have revolutionized cultural experiences within the creative industries. From virtual museums that transport visitors to distant historical eras, to augmented reality installations that merge digital art with physical spaces, the book uncovers a myriad of innovative applications within the fields of design, media, fashion, gaming, and more.

The profound societal implications of these technologies within the creative industries are examined in detail and the research addresses the challenges and ethical considerations surrounding VR and AR within the creative industries. The book culminates with a compelling vision of the future, exploring how these technologies are set to reshape culture and creativity within the creative industries in the years to come.

Almir Peštek– University of Sarajevo, Bosnia and Herzegovina.

Selma Rizvić - University of Sarajevo, Bosnia and Herzegovina.

Sanda Soucie – University of Zagreb, Croatia.