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Facets of Corporate Identity, Communication and Reputation

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advanced corporate communication analysis
branding
case
Category=KJS
communications
Company's CSR
Company’s CSR
Corporate Australia
Corporate Brand
Corporate Brand Management
Corporate Identity
Corporate Identity Management
Corporate Identity Programs
Corporate Reputation
Corporate Reputation Building
crisis communication research
cross-cultural management
CSR Reputation
CSR.
Enhanced Employee Retention
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Favorable Corporate Reputation
Good Corporate Reputation
image
leadership in corporate crises
Malden Mills
management
MBS.
Non-traditional Expressions
organisational culture theory
Organization's Identity
organizational
Organizational Life
Organization’s Identity
responsibility
social
stakeholder engagement strategies
Takafumi Horie
Tiger Paw
Va Ti
van
Van Der Jagt
vignette
visual identity design
Wordof Mouth

Product details

  • ISBN 9780415405270
  • Weight: 630g
  • Dimensions: 156 x 234mm
  • Publication Date: 10 Apr 2008
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?

Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments.

This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.

About

T. C. Melewar is Professor of Marketing and Strategy at Zurich University of Applied Sciences, Switzerland.