Fall in Love with the Problem, Not the Solution
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Product details
- ISBN 9781786789655
- Weight: 369g
- Dimensions: 153 x 234mm
- Publication Date: 11 Aug 2026
- Publisher: Watkins Media Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Unicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.
As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on:
Validating your idea
Raising funding
Leadership
Hiring and firing
Understanding your users
Making up-scale decisions
Going global
Deciding when to sell
With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.
Uri Levine is a passionate entrepreneur and disruptor. He is co-founder of Waze, the world's largest community-based driving traffic and navigation app, which was acquired by Google for $1.1 billion in 2013, and former investor and board member in Moovit, which was acquired by Intel for $1 Billion in 2020. Levine has built more than a dozen startups, and has seen everything ranging from failure, middle success, to big success. He is also a world-class speaker on entrepreneurship & disruption.
