A01=Brent C. Miller
Author_Brent C. Miller
Category=JBCC
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Family Studies
Research Methods & Evaluation
Product details
- ISBN 9780803921443
- Weight: 200g
- Publication Date: 07 Jul 1986
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
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Marketing research students starting with this book, or one written on the same model, would be better able to master the more detailed and comprehensive material in the basic marketing research text. --Journal of Marketing Research A long history of research on the family has led to ever more sophisticated methods for studying this unique social institution. Yet few family researchers have attempted to synthesize the methodological techniques used for students of family science. Brent Miller′s concise book, Family Research Methods, does just that. Miller describes the entire research process--from research design through data collection, sampling, and data analysis--to explain to graduates and undergraduates alike just how family research is done. While many of the methods are shared with the other social sciences, Miller′s work highlights specific family techniques and demonstrates family-related applications. This brief volume can be used to introduce students in family fields to the research process, or to supplement more traditional methods textbooks by providing a family focus.
