A01=Jenny Banh
anthropology
asian studies
Author_Jenny Banh
Category=GTM
Category=JBCC1
Category=JHMC
Category=KCF
Category=KNSG
ccp
china
communism
culture
disney
disneyland
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
hong kong
hong kong disneyland
labor
mega corporation
pop culture
theme park
Product details
- ISBN 9780813593456
- Weight: 454g
- Dimensions: 127 x 203mm
- Publication Date: 12 Aug 2025
- Publisher: Rutgers University Press
- Publication City/Country: US
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Fantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption examines the attempt to transplant Disney's "happiest place on Earth" ethos to Hong Kong-with unhappy results. Focusing on the attempted localization/indigenization of this idea in a globalized transnational park, the book delves into the three-way dynamics of an American culture-corporation's intentions, Hong Kong, China's government investment and Hong Konger audience, and the Hong Kong Chinese locale. The triple actors introduce an especially complex case as two of the world's most powerful entities, the nominally Communist state of China and corporate behemoth Disney, come together for a project in the third space of Hong Kong. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success.
JENNY BANH is an associate professor of Asian American studies and anthropology at California State University, Fresno. She is the coeditor of Anthropology of Los Angeles: Place and Agency in an Urban Setting and American Chinese Restaurants: Society, Culture, and Consumption.
