Fashion and Ethics

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Product details

  • ISBN 9781783202133
  • Weight: 671g
  • Dimensions: 229 x 229mm
  • Publication Date: 15 Feb 2014
  • Publisher: Intellect
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Fashion and Ethics focuses on issues of power, social positioning and practices among creators, producers, practitioners, wearers and consumers of fashion. With a special emphasis on the moral fabric of clothing, contributors to the book offer a critique of some of the fundamental assumptions of ethical fashion and expose how products are often framed as fair trade in order to relieve consumers' guilt.

With essays that problematize issues such as ethical fashion’s self-appointed morality, the first-world notion that the environment should take priority over human development, the conflict between business profit and ethics, the unintended agendas involved in consuming green cosmetics or ethical culinary trends and the discursive strategies of denial of the extreme cruelty in the procurement of animal skin and fur for use in fashion, Fashion and Ethics applies its uncompromising scrutiny to all areas of fashion. Throughout, the volume forces readers to confront the question: Does ethical fashion go deep enough into challenging unethical behaviour or is it just a charade of good intentions?

 

Efrat Tseëlon was appointed Professor of Fashion Theory at the University of Leeds, in 2007 and is the founder and Principal Editor of Critical Studies in Fashion & Beauty since 2010. As a cultural theorist with marketing and organizational industry experience she has published widely. Since receiving her Ph.D. from Oxford in social psychology entitled ‘Communicating via Clothing’ (1989) she has been developing an innovative approach to fashion research which she calls Critical Fashion Studies that she applied to many topics from gender, fashion ethics and popular culture, to the school uniform and the traditional carpet. She pioneered the study of ‘inside view’ (the wearers) over the ‘outside view’ (designers, museums) which was prevalent in research on fashion before, and she developed the perspective of wardrobe research (focused on wearing everyday clothes) over the stereotype approach (which privileges occasion garments). Tseëlon has also pioneered a research approach which is rooted in historical and theoretical frameworks but draws on several fields to ground its claims with empirical work from a number of fields: a synthesis of qualitative and quantitative research, discursive approaches, the uncanny method, and techniques derived from problem-based learning.