Home » Fashion Brand Management
Product Image

Fashion Brand Management

Alison Lowe
€107.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Alison Lowe
Age Group_Uncategorized
Age Group_Uncategorized
Author_Alison Lowe
automatic-update
Category1=Non-Fiction
Category=AKT
Category=AKTA
Category=KJS
Category=KJSP
Category=KNS
Category=KNSX
COP=United Kingdom
customer services
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fashion
fashion design
fast fashion
Language_English
luxury goods
Marketing
PA=Available
Price_€50 to €100
PS=Active
retail
softlaunch

Product details

  • ISBN 9781398609020
  • Weight: 865g
  • Dimensions: 178 x 250mm
  • Publication Date: 03 Feb 2023
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Secure checkout Fast Shipping Easy returns
Description

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.

Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage.

Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students.
About Alison Lowe
Alison Lowe is a leading expert on fashion brand development and growth. Based in London, UK, she founded and leads a fashion incubator agency and an online support platform, Start Your Own Fashion Label. She develops and teaches courses at the London College of Fashion, University of East London, University of the Arts London and Emlyon Business School. A regular international conference speaker, she also consults for brands across the globe, is a judge for the Great British Entrepreneur Awards and has been awarded an MBE for Services to the Fashion Industry.

More from this author