Fashion Designer's Resource Book

The Fashion Designer's Resource Book is a fashion resource and lifestyle book that provides a comprehensive overview of the fashion industry as a business, combined with an insider's understanding of the creative process and the lifestyle of a fashion entrepreneur.

The author, award-winning designer Samata Pattinson, explains how to take steps towards a fulfilling career - achieving creative, business and emotional balance - in this competitive and complex industry. The range of pertinent topics covered include working in the industry as a fashion designer, business planning, selling your brand, networking and using social media, emotional wellbeing and environmentally and socially responsible fashion. The book also contains insights from a range of key industry influencers: Harold Tillman CBE, Chairman of the British Fashion Council; Sarah Curran, Founder of my-wardrobe.com; Nigel Barker from TV show America's Next Top Model; Helen Jennings, Editor of ARISE magazine and Suzy Amis Cameron, Founder of Red Carpet Green Dress.

Emerging designers should read this book to get ahead; it also offers advice for anyone interested in exploring the industry, from first year fashion students looking to secure work experience, to the talented seamstress working to establish a reputation.

Samata is a British born Ghanaian entrepreneur working across fashion and media. Samata is the CEO of sustainable Oscars® design campaign Red Carpet Green Dress. The published author THE TRIBE™ Empowerment Journal, The Fashion Designer’s Resource Book – Bloomsbury Publishing and writer (The Guardian, VOGUE, Huffington Post). Samata, a talented presenter and producer, is committed to creating positive change within all the fields she operates in and influences, and her work has been featured in Reuters, Business Insider, Business Of Fashion, Grazia Middle East, Instyle, Grazia, Vogue Italia, Yahoo Finance, Westwood Westwood, VOGUE (USA & UK), E! Entertainment, Hello Giggles, The Huffington Post, Women’s Wear Daily, ELLE, InStyle, Essence, Red Magazine, Refinery 29 and more.

Samata is Editor of SamataHome.com, a portal for her work and personal style, a board for curated style pointers and a central hub for the like-minded to discover and connect. Most recently Samata founded THE TRIBE™, a global collective, created for women to empower and celebrate each other.