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Kathryn McKelvey | Janine Munslow

Fashion Forecasting

★★★★★
★★★★★
€38.99
A01=Janine Munslow
A01=Kathryn McKelvey
Author_Janine Munslow
Author_Kathryn McKelvey
business
Category=AKT
clear
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eq_bestseller
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essential
everyone
explanations
fashion
forecasting
full colour throughout
intelligence
interpret
knowledge
lavishly illustrated
processes
relevant
respond
skill
skills
students
survival
trends
young

Product details

  • ISBN 9781405140041
  • Weight: 590g
  • Dimensions: 180 x 241mm
  • Publication Date: 26 Sep 2008
  • Publisher: John Wiley and Sons Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description
Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends.


Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.
About Janine Munslow | Kathryn McKelvey
Kathryn McKelvey is a Reader in the School of Design at Northumbria University. She teaches visual communication, graphics and interactive media but fashion remains the key area for her own research. She worked in the fashion forecasting industry in New York, as an illustrator/designer, before commencing an academic career.


Janine Munslow is Head of Fashion at Northumbria University. She teaches Fashion Marketing - product development and promotion. Previously she worked as a fashion and textile designer in London before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East and with established retailing outlets in London.