Product details
- ISBN 9781501317781
- Weight: 580g
- Dimensions: 202 x 252mm
- Publication Date: 20 Sep 2018
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Learn the elements of the global supply chain so that you can run a fashion business. This book takes you through the entire fashion supply chain from raw materials to the consumer, and covers organizational logistics, sourcing and production, inventory, information systems, and the retailer. It focuses on the apparel and textile industry, and discusses Corporate Social Responsibility (CSR) and retailing on a global scale. You will gain an understanding of how the fashion industry supply chain relates to various roles in a fashion company--from designer to merchandiser--so that you can create value for the consumer.
-Industry Interviews provide real-world insight and application from professionals who have contributed to the industry
-Case Studies give you the opportunity to apply the takeaways from each chapter while also learning about a company's supply chain or retail strategy
-Notes from the Field sidebars present first-hand accounts of the challenges and opportunities covered in the book, draw form the authors' experience in the fashion industry
Michael Londrigan is the Vice President for Academic Affairs of LIM College, USA, and former Chair of the Fashion Merchandising Department. He has over 30 years of experience in the apparel and textile industry focusing on retail, wholesale and textiles.
Jacqueline M. Jenkins is Acting Executive Director of Strategic Planning and Innovation at the Fashion Institute of Technology, USA.
