A01=Linda B. Tucker
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Author_Linda B. Tucker
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Brand
career
Category1=Non-Fiction
Category=KJMV7
Category=KJS
Category=KNDD
Category=KNPW
Category=KNSX
COP=United Kingdom
Customers
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
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fashion industry
Language_English
manufacturing
merchandise
Online Selling
PA=Available
Price_€20 to €50
PS=Active
Retailers
sales presentation
Sales Reps
Sales Territories
Selling Environment
softlaunch
Sourcing
supply chain
Trade Show
Trend Forecasting
Vendor
Product details
- ISBN 9781350169838
- Weight: 360g
- Dimensions: 160 x 228mm
- Publication Date: 16 Jun 2022
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path.
Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
Linda B. Tucker is Lecturer Emerita at California Polytechnic State University, USA, where she teaches Apparel Wholesale Operations in the Apparel Merchandising & Management Department. She has over 40 years’ experience in fashion design, retailing, wholesale apparel selling, sales force management and business consulting.
