Fashion, Women and Power

This book addresses the relationships between fashion, women and power. One of the constants within the book is to question the enduring relationship between women and dress and how these inform and articulate the ways in which women remain represented as either suitable or not for public office and their behaviour is informed through dress when they are in power. The book critiques the interplays between politics, power, class, race and expectation in relation to the everyday practice of getting dress and the more performative and symbolic function of dress as embodiment. 

As never before, women are in positions of political power, and find themselves facing the maelstroms of mass media regarding their fashion, their deportment, and their right to govern. The contributors offer a wide set of perspectives on women and their roles, and their fashions when taking up powerful positions in Australia, New Zealand, United Kingdom and the United States.

From the United Kingdom, the historical issues surrounding the movement towards ‘rational dress’ for women seeking their rights to vote and exercise are interrogated. The volume also explores viewpoints from East Asia, such as the constricting role for ‘common’ women upon entering the Imperial family in Japan. From the United States come the troublesome media stories engulfing two significant American Democratic First Ladies, Hillary Rodham Clinton and Michelle Obama.

From New Zealand, the media reports on Prime Minister Jacinda Ardern upon her motherhood while serving in the office and on her clothing during the 2019 Christchurch massacre comprise a much-needed contribution to the literature on women, politics and dress.

Further, the role of dress in politics broadly as a form of resistance, will be examined in Australia from recent skirmishes over ‘appropriate dress’ with ex-prime minister Julia Gillard and other Australian female politicians. The role of women and what their fashion selections mean continues via considerable debate during worldwide events. Finally, the theme of resistance and social media continues with an examination of protest dressing in the recent street battles in Hong Kong to how young Asian women have been influenced by the social media campaigns to encourage wearing the veil in Indonesia, to Asian women negotiating femininity in political dress.

Primary readership will be among researchers, scholars, educators and students in the fields of fashion, dress studies, women and gender studies and media and history. It will be of particular value as at graduate level and as a supplementary resource. There may be some general appeal to those with an interest in the women or cultures at the centre of the discussions.

Dr Denise N. Rall is an adjunct research fellow in the School of Arts & Social Sciences at Southern Cross University, Australia. Her research over the last ten years has explored the meanings of dress during global conflicts and in politics.