Fashioning London

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A01=Christopher Breward
Author_Christopher Breward
Category=JBCC2
Category=JBCC3
cultural significance
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fashion capitals
fashionable
forthcoming
historic dress
history of dress
international
London
manufacture

Product details

  • ISBN 9781350400283
  • Weight: 780g
  • Dimensions: 162 x 238mm
  • Publication Date: 11 Jun 2026
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Hardback
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Over the past three centuries, London has established itself as one of the world’s most inventive fashion capitals. Drawing on a range of sources, including paintings, street photography, maps, tourist guides, literature, and stage and press representations, Fashioning London paints a vivid and definitive portrait of London's iconoclastic style.

Explore how particular styles of dress became emblematic of this leading international city, ultimately challenging the fashion dominance of Paris, Milan, and New York. Christopher Breward constructs an original history of clothing in London, through its manufacture, promotion, and cultural significance, while examining how issues of space, architecture and performance impinge on notions of fashionability.

You will come away from this text understanding that although city life and fashion have always been intertwined, nowhere has this relationship been more excitingly expressed than on the streets of London.

Christopher Breward is the Director of National Museums Scotland and has worked at London College of Fashion, the Royal College of Art, the Victoria & Albert Museum London and the University of Edinburgh. A widely published author on the history and culture of fashion and design, he is also the co-editor of The Englishness of English Dress (Bloomsbury, 2002), Fashion and Modernity (Bloomsbury 2005), Fashion's World Cities (Bloomsbury, 2006) and Styling Shanghai (Bloomsbury 2020).

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