A01=Gary E. Schwartz
A01=Gary Schwartz
Age Group_Uncategorized
Age Group_Uncategorized
Author_Gary E. Schwartz
Author_Gary Schwartz
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Category1=Non-Fiction
Category=KJ
compete with the behemoths
competing with Amazon
competitive marketing
consumer behavior
COP=United States
covid impact on stores
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=0
eq_isMigrated=2
eq_nobargain
eq_non-fiction
how to get customers
in-person shopping
Language_English
mom and pop stores
online customer
online shopping
PA=Available
Price_€10 to €20
PS=Active
shopping habits of millennials
small business friday
softlaunch
understanding online shopping
Product details
- ISBN 9781476718705
- Weight: 96g
- Dimensions: 140 x 213mm
- Publication Date: 29 Sep 2012
- Publisher: Atria Books
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer
From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes & Noble to Google— Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.
From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes & Noble to Google— Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.
Gary Schwartz began his career as a columnist in Japan and later became an anchor on Asahi Television. He ran number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002. Schwartz has played a leadership role in the mobile industry, founding the mobile committee for the Interactive Advertising Bureau (IAB) in 2005 and presently serving as North American chairman of the Mobile Entertainment Forum (MEF). In this capacity, Schwartz is developing a global mobile commerce practice to service brands, retailers, and content owners. He lives with his family in Toronto.
