A23=Jean Kilbourne
A32=Carol M. Liebler
A32=Chicago
A32=Dunja Antunovic
A32=Ella Houston
A32=Grace Diabah
A32=Janice Marie Collins
A32=Kim Golombisky
A32=Li Chen
A32=Patricia G. Davis
A32=The Book Lovers Club
Advertising
Advertising for women
Advertising postfeminist neoliberalism
Advertising representation
Age Group_Uncategorized
Age Group_Uncategorized
Aging
Anti-aging
anti-aging advertising
automatic-update
B01=Kim Golombisky
Black advertising
Black feminism
Category1=Non-Fiction
Category=KJSA
Chinese advertising
Commercials
Consumerism
COP=United States
Delivery_Delivery within 10-20 working days
Diversity
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Feminism
Feminism in China
Feminist advertising
Gender studies
Gender-based advertising
Ghana
Ghanian advertising
Ghanian Women
Language_English
Lesbian advertising
Lesbian studies
LGBTQ
Metrosexuality
Middle age
Middle age advertising
Neoliberalism
Olympics
PA=Available
pharmaceutical advertising
Postfeminism
Price_€20 to €50
PS=Active
Representation
softlaunch
TV commercials
TV Representation
Women in China
Women in Olympics
Product details
- ISBN 9781498528344
- Weight: 590g
- Dimensions: 152 x 221mm
- Publication Date: 30 Jun 2020
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.
Kim Golombisky is associate professor and graduate director in the Department of Women's and Gender Studies at the University of South Florida.
