Feminists, Feminisms, and Advertising
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A32=Catherine A. Coleman
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Product details
- ISBN 9781498528283
- Weight: 617g
- Dimensions: 150 x 228mm
- Publication Date: 12 Sep 2019
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
Kim Golombisky is associate professor and graduate director in the Department of Women’s and Gender Studies at the University of South Florida.
Peggy J. Kreshel is associate professor of advertising at the Grady College of Journalism and Mass Communication and affiliate faculty member of the Institute for Women’s Studies at the University of Georgia.
