Festive Enterprise

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A01=Jill P. Ingram
Author_Jill P. Ingram
Category=ATD
Category=DD
Category=DSBB
Category=NHDJ
civic ceremonial
dramaturgy
Early Modern Literature
entrepreneurialism
eq_art-fashion-photography
eq_bestseller
eq_biography-true-stories
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_poetry
expectation of giving
festive culture
interludes
Medieval Drama
medieval festive rituals
mummings
pageants
Renaissance Drama
Shakespeare
trans-Reformation
university drama

Product details

  • ISBN 9780268109097
  • Dimensions: 152 x 229mm
  • Publication Date: 15 Mar 2021
  • Publisher: University of Notre Dame Press
  • Publication City/Country: US
  • Product Form: Paperback
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Festive Enterprise reveals marketplace pressures at the heart of dramatic form in medieval and Renaissance drama.

In Festive Enterprise, Jill P. Ingram merges the history of economic thought with studies of theatricality and spectatorship to examine how English Renaissance plays employed forms and practices from medieval and traditional entertainments to signal the expectation of giving from their audiences. Resisting the conventional divide between medieval and Renaissance, Festive Enterprise takes a trans-Reformation view of dramaturgical strategies, which reflected the need to generate both income and audience assent. By analyzing a wide range of genres (such as civic ceremonial, mummings, interludes, scripted plays, and university drama) and a diverse range of venues (including great halls, city streets, the Inns of Court, and public playhouses), Ingram demonstrates how early moderns borrowed medieval money-gatherers' techniques to signal communal obligations and rewards for charitable support of theatrical endeavors. Ingram shows that economics and drama cannot be considered as separate enterprises in the medieval and Renaissance periods. Rather, marketplace pressures were at the heart of dramatic form in medieval and Renaissance drama alike.

Festive Enterprise is an original study that traces how economic forces drove creativity in drama from medieval civic processions and guild cycle plays to the early Renaissance. It will appeal to scholars of medieval and early modern drama, theater historians, religious historians, scholars of Renaissance drama, and students in English literature, drama, and theater.

Jill P. Ingram is associate professor of English at Ohio University. She is the editor of the New Kittredge edition of Shakespeare's Love's Labour's Lost and author of Idioms of Self-Interest: Credit, Identity, and Property in English Renaissance Literature.

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