A01=Philip Balsiger
Agir Ici
Anti-sweatshop Movement
artisans
Author_Philip Balsiger
bern
Bern Declaration
Big Retailers
campaign
Campaign Coalition
Campaign Demands
Campaign Makers
Campaign Round
Category=AKT
Category=JHB
Category=JHM
clean
Clean Clothes Campaign
clothes
Code Monitoring
Consumer Campaigns
consumer mobilisation Europe
corporate social responsibility
CSR Policy
declaration
Development Aid Organization
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Ethical Fashion
french
French Campaign
GJM
global garment industry campaigns
Grande Distribution
labour rights activism
Max Havelaar
MH Label
monde
NGO Participation
Political Consumerism
Public Campaigning
qualitative fieldwork methods
round
Sports Retailers
Strategic Disputes
supply chain monitoring
swiss
Swiss Campaign
transnational advocacy networks
Product details
- ISBN 9780367600440
- Weight: 370g
- Dimensions: 156 x 234mm
- Publication Date: 30 Jun 2020
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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From consumer boycotts and buycotts to social movement campaigns, examples of individual and collective actors forging political struggles on markets are manifold. The clothing market has been a privileged site for such contention, with global clothing brands and retailers being targets of consumer mobilization for the past 20 years. Labels and product lines now attest for the ethical quality of clothes, which has, in turn, given rise to ethical fashion. The Fight for Ethical Fashion unveils the actors and processes that have driven this market transformation through a detailed study of the Europe-wide coordinated campaign on workers’ rights in the global textile industry - the Clean Clothes Campaign. Drawing on insights from qualitative fieldwork using a wide range of empirical sources, Philip Balsiger traces the emergence of this campaign back to the rise of ’consumer campaigns’ and shows how tactics were adapted to market contexts in order to have retailers adopt and monitor codes of conduct. By comparing the interactions between campaigners and their corporate targets in Switzerland and France (two countries with a very different history of consumer mobilization for political issues), this ground-breaking book also reveals how one campaign can provoke contrasting reactions and forms of market change.
Philip Balsiger, European University Institute, Italy.
