Film Production and Consumption in Contemporary Taiwan
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A01=Ya-Feng Mon
ancillary marketing strategies
Author_Ya-Feng Mon
biopolitical governance
biopolitics
Category=ATFA
Category=JBCT
Category=NH
cinematic communication
culture industry
embodied spectatorship
embodiment
eq_art-fashion-photography
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
media convergence
prosumption
queer film studies
Taiwanese queer cinema industry analysis
techno-scientific investment
Product details
- ISBN 9781041179375
- Weight: 400g
- Dimensions: 156 x 234mm
- Publication Date: 01 Dec 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.
Ya-Feng Mon holds a doctorate from Goldsmiths, University of London. Her background in film journalism has allowed her unique insights into the complex terrain of film production and consumption. Her recent research interests lie in various embodied experiences of technologies.
