Film Production and Consumption in Contemporary Taiwan

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A01=Ya-Feng Mon
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Author_Ya-Feng Mon
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biopolitical governance
Category1=Non-Fiction
Category=APFA
Category=APFN
Category=ATFA
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Category=KNTC
cinematic communication
COP=Netherlands
culture industry
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embodiment
eq_art-fashion-photography
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eq_business-finance-law
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Language_English
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Price_€100 and above
prosumption
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softlaunch

Product details

  • ISBN 9789089648884
  • Dimensions: 156 x 234mm
  • Publication Date: 23 Aug 2016
  • Publisher: Amsterdam University Press
  • Publication City/Country: NL
  • Product Form: Hardback
  • Language: English
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This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.
Ya-Feng Mon holds a doctorate from Goldsmiths, University of London. Her background in film journalism has allowed her unique insights into the complex terrain of film production and consumption. Her recent research interests lie in various embodied experiences of technologies.

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