advertising
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B01=Bo Florin
B01=Nico De Klerk
B01=Patrick Vonderau
broadcasting
Category1=Non-Fiction
Category=APF
Category=ATF
Category=JBCT3
Category=JFDV
cinema
COP=United Kingdom
cultural history
cultural studies
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eq_nobargain
eq_non-fiction
eq_society-politics
film
film history
Language_English
media
media studies
nonfiction film
PA=Available
Price_€20 to €50
PS=Active
softlaunch
television
USA
Product details
- ISBN 9781844578917
- Weight: 580g
- Dimensions: 156 x 232mm
- Publication Date: 01 Oct 2016
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.
Patrick Vonderau is Associate Professor of Cinema Studies at the Department of Media Studies at Stockholm University, Sweden. Nico de Klerk is an independent film researcher, archivist and curator. He is on the editorial board of The Moving Image: The Journal of the Association of Moving Image Archivists.Bo Florin is Associate Professor of Cinema Studies at the Department of Media Studies, Stockholm University, Sweden..
