A01=Helen Wright
A01=Ruth A. Schmidt
Author_Helen Wright
Author_Ruth A. Schmidt
cash flow
Category=KFF
Category=KJMV1
Category=KJS
costing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
finance
forecasting
learning
marketing
regression
sensitivity analysis
time series
time series analysis
valuation
Product details
- ISBN 9780333637821
- Weight: 632g
- Dimensions: 190 x 246mm
- Publication Date: 23 Oct 1996
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
