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Finding Insight

Melinda Spaulding | Mitch Tull
€19.99
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A01=Melinda Spaulding
A01=Mitch Tull
activate insight
Age Group_Uncategorized
Age Group_Uncategorized
associative thinking
Author_Melinda Spaulding
Author_Mitch Tull
automatic-update
Category1=Non-Fiction
Category=KCK
consumer behavior
COP=United States
critical thinking
Customer insight
customer journey
Delivery_Delivery within 10-20 working days
emotional marketing
empathy
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
insight definition
insight discovery
insights
Language_English
market research
marketing strategy
PA=Available
practical marketing skills
Price_€10 to €20
problem definition
PS=Active
softlaunch
synthesis
what is insight

Product details

  • ISBN 9781636983028
  • Dimensions: 152 x 228mm
  • Publication Date: 20 Jun 2024
  • Publisher: Morgan James Publishing llc
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
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Description

Finding Insight delves into the essential yet often misunderstood process of insight discovery. 

This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why,' Finding Insights uniquely illuminates 'how,’ equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights effectively. 

Employing personal narratives, practical examples, and interactive exercises, Finding Insights makes complex concepts accessible and engaging, all while adding a dash of humor. From marketers aiming to decode customer behavior, to coaches inspiring teams, journalists investigating subjects, politicians resonating with constituents, or simply individuals wishing to better understand those around them, Finding Insights caters to all. Its purpose is to enhance critical thinking skills and provide a new perspective on how we interpret and react to the world around us. 
About Melinda Spaulding | Mitch Tull
Melinda Spaulding is the Co-owner and President of Practical Insights, Inc, a marketing research consulting firm and Co-founder of Practical Marketing Skills, LCC, a marketing education content company. Market research has been central to Melinda’s career beginning with her Masters in Market Research degree from the University of Georgia. She was Eli Lilly & Company’s first hire from this program as a market research consultant. Melinda shifted to the service side of market research which included running the analytics function and serving on the executive committee for G & S Research. In 2007, she and her husband established Practical Insights, Inc., allowing her to grow beyond primary market research projects. Today Melinda is sought after for her ability to synthesize data, connect insights to strategy and share the art of storytelling.  She currently lives in Cicero, Indiana. Mitch Tull is the Founder and Principal of Marketing Skill Partners LLC, a global consultancy that advises marketing capability leaders from leading pharmaceutical and healthcare companies on the marketing foundations required to deliver top-line business results. An experienced pharmaceutical executive with expertise in global and healthcare marketing, Tull held numerous marketing leadership positions during his thirty plus years with Eli Lilly and Company, including leading Lilly’s Marketing Institute. Mitch is also the co-founder of Practical Marketing Skills LLC, a marketing education content company, that provides educational and learning resources on topics related to insight discovery and strategic marketing. He received a Bachelor of Science degree in Pharmacy from the University of Arkansas and lives in Carmel, Indiana with his wife.

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