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B01=Christian Marcon
B01=Sophie Nivoix
Category1=Non-Fiction
Category=KJC
Category=KJK
Category=KJU
COP=United Kingdom
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€20 to €50
PS=Forthcoming
softlaunch

Firm Internationalization: Intangible Resources and Development

English

In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.

The book offers a comprehensive analysis of the theoretical and practical aspects of using and developing intangible resources when a firm expands its international business operations. The book also sheds light on the understanding of various dimensions of intangible resources and their impacts on the efficiency and sustainability of firms. To investigate these issues, the book addresses topics that have usually either not been given enough attention, hence not sufficiently investigated, or not yet been researched at all. It refers to a broad variety of issues, including theoretical and empirical aspects of the role of intangible assets in firm internationalization. These include the reticular resources implemented by international management, methods of mobilizing cultural resources internationally, as well as the specifics of small and medium-sized enterprises in various country contexts, particularly in emerging economies.

Firm Internationalization: Mobilization of Intangible Resources will be valuable reading for scholars, researchers, and academics in the fields of international business and strategic management in particular.

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Current price €44.99
Original price €49.99
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Age Group_Uncategorizedautomatic-updateB01=Christian MarconB01=Sophie NivoixCategory1=Non-FictionCategory=KJCCategory=KJKCategory=KJUCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€20 to €50PS=Forthcomingsoftlaunch

Will deliver when available. Publication date 18 Dec 2024

Product Details
  • Dimensions: 156 x 234mm
  • Publication Date: 18 Dec 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781032536958

About

Sophie Nivoix is Professor of Management Sciences at the University of Poitiers France and a member of the CEREGE laboratory. She has been treasurer of Atlas-AFMI (Association Francophone de Management International) since 2008 and was responsible for the Masters degree in Law and Marketing at the Faculty of Law and Social Sciences at Poitiers from 2004 to 2020.Christian Marcon is Professor of Information and Communication Sciences at the Institute of Business Administration (IAE) of the University of Poitiers France and a member of the CEREGE laboratory where he leads the International Strategic Intelligence axis. He is in charge of the Masters in Economic Intelligence at Poitiers. His work mainly focuses on the strategies of actors organized in networks and in particular is directly related to the fi eld of economic intelligence.

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