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Flash Advertising

Jason Fincanon
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A01=Jason Fincanon
ActionScript programming
advanced swf file optimisation
Age Group_Uncategorized
Age Group_Uncategorized
Author_Jason Fincanon
automatic-update
Bandwidth Profiler
banners
Card Monte
Category1=Non-Fiction
Category=THR
Category=TJK
Category=UMW
Client's Brand
companies
COP=United Kingdom
cs5
Delivery_Delivery within 10-20 working days
digital campaign optimisation
eq_bestseller
eq_computing
eq_isMigrated=0
eq_isMigrated=2
eq_nobargain
eq_non-fiction
file
File Size
Flash Authoring Environment
Flash Builder
Flash Developer
Flash File
Flash Ide
Flash Media Server
Flash Platform
Flash Professional CS5
interactive advertising design
Language_English
Maximum File Size
media
Memory Game
multimedia integration techniques
online marketing measurement
PA=Available
Price_€50 to €100
private
Private Function
Private Var
professional
PS=Active
Public Function Set
Public Static Const
rich
Rich Media Banners
Rich Media Company
Rich Media Technology
size
softlaunch
Target URL
user engagement analytics
var
Version Control
Vice Versa
Xml Files

Product details

  • ISBN 9780240813455
  • Weight: 720g
  • Dimensions: 189 x 246mm
  • Publication Date: 11 Aug 2010
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Integrating video into sites and banners
* Social media applications
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
About Jason Fincanon
A senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies, Jason is a computer animation graduate from The Art Institute of Dallas. He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients whose projects I have worked on include names such as Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and Nokia. Outside of work, Jason enjoys creating experiments with Flash, playing his guitars and video games and most of all, spending time with his family. Jason maintains two Flash-related blogs: The FlashCanon (http://flash.fincanon.com) addresses an array of Flash topics, and The FlashCanon Lab (http://lab.fincanon.com) offers a collection of his Flash experiments.

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