A01=Deana McDonagh
A01=Joe Langford
Actual Focus Group
Author_Deana McDonagh
Author_Joe Langford
Bank Machine
Barren
Case Study
Category=KJMP
cooper
DDG
design
Digital Tv
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ergonomics research
Face To Face
factor
Focus Group Context
Focus Group Methodology
Focus Group Methods
Focus Group Moderator
Focus Group Research
Focus Group Session
Focus Group Setting
Focus Groups
Group Focus
group interview techniques
Held
human
human factors engineering
Idea Generation
lee
Market Research Agency
participant
participatory
Participatory Design
participatory design in ergonomics
product usability evaluation
qualitative data analysis
research
sessions
Traditional Focus Groups
UK Agriculture
user
User Requirement
User Requirements Analysis
user-centred design
Vice Versa
Product details
- ISBN 9781138423282
- Weight: 680g
- Dimensions: 178 x 254mm
- Publication Date: 13 Sep 2023
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.
