Follower Effect
Product details
- ISBN 9781394375035
- Publication Date: 17 Mar 2026
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Flip the script on leadership and unlock your team's potential by embracing the power of followership
With masterful storytelling and actionable wisdom, this new edition of The Follower Effect delivers a groundbreaking perspective that transforms conventional leadership wisdom by revealing an essential truth: great leaders must first master the art of following. Through the compelling journey of a hard-driving CEO forced to confront the hollow victory of success without connection, the author crafts an illuminating narrative that weaves together corporate strategy and profound human insight. As the protagonist rediscovers leadership's true essence through his former mentor's guidance, readers are invited to explore the powerful duality of leading and following across boardrooms and lecture halls alike.
In this book, readers will find:
- Insights grounded in organizational behavior research and practice, with ready-to-implement methods and tools
- Discussion on how emotional intelligence, humility, and the courage to follow can create unprecedented organizational strength and personal fulfillment
- Strategies to make an immediate impact with minimal time investment
The Follower Effect is a paradigm-shifting essential reading for anyone seeking to cultivate authentic influence and build thriving, purpose-driven cultures in today's complex business landscape
DR. TONY BRIDWELL is an organizational behaviorist with over 25 years' experience working with global companies to help them develop their employee experience and culture. He is the Chief Talent Officer for The Encompass Group, a people optimization company, where he leads the firm's organizational consulting practice. Additionally, Bridwell is an Adjunct Professor of Management, Strategy, and Entrepreneurship, in the Edwin L. Cox School of Business at Southern Methodist University. He is the author of eight books on leadership and organizational culture, including the national bestseller Beyond the Leader.
