Food Blogs, Postfeminism, and the Communication of Expertise
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A01=Alane L. Presswood
Age Group_Uncategorized
Age Group_Uncategorized
audience
Author_Alane L. Presswood
automatic-update
bloggers
Category1=Non-Fiction
Category=GTC
Category=JBCT
Category=JBSF
Category=JFD
Category=JFSJ
constitutive rhetoric
COP=United States
Delivery_Delivery within 10-20 working days
digital rhetoric
domesticity
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
expertise
food blogs
Gender Studies
Language_English
Media Studies
PA=Available
postfeminism
Price_€50 to €100
private sphere
PS=Active
social media
softlaunch
women's rhetoric
Women's Studies
Product details
- ISBN 9781498593687
- Weight: 440g
- Dimensions: 161 x 229mm
- Publication Date: 03 Dec 2019
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. Food blogging is big business, and cooking dinner has transformed from domestic drudgery into creative personal expression. What impact is all this discourse about food, cooking, and eating having on the women who create and consume these conversations? Alane L. Presswood examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. The relationships between individual brands, reader communities, and sociocultural trends are clarified via a systematic exploration of the strategies employed to create bonded, affective relationships on social media platforms. These food bloggers and their audiences illustrate how the capabilities of networked digital platforms both enable and constrain women as public communicators in ways that were impossible in previous media forms and how women relate to domesticity in a postfeminist American media culture. Scholars of communication, media studies, gender studies, and food studies will find this book particularly useful.
Alane L. Presswood is director of forensics and professor in the Department of Communication and Media at West Chester University.
