Product details
- ISBN 9781864708424
- Format: Paperback
- Weight: 820g
- Dimensions: 200 x 260mm
- Publication Date: 01 Nov 2019
- Publisher: Images Publishing Group Pty Ltd
- Publication City/Country: Mulgrave, AU
- Product Form: Paperback
- Language: English
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Every aspect of a strong food store design and overall branding strategy should be about how to best enhance the shopping experience and build on the customer's notions of visual and sensory delights. Optimal interior layouts and sharp, clever branding are some of the most effective ways to stimulate a positive customer experience, and which evidence has shown will tend to improve sales. Richly illustrated throughout, this book covers a wide range of food and drink retail design solutions and branding strategies of more than fifty projects from around the globe, including purveyors of fine foods, and a variety of evocative patisseries, an artisanal Hungarian chocolate bar / café, a Mexican ice cream shop, an international selection of bakeries, a Japanese tea shop, a luxurious but eclectic American food store concept, plus so much more.
There are several interviews with renowned designers who provide vital detail on how to best connect a store's branding identity and graphics with the interior design and layout fittings, including brand promotions and store operations. This is a must-have book for those looking to stand out in a ever-increasing and competitive business field.
Paolo Emilio Bellisario is the co-founder of NINE (with Matteo Di Sora and Emilia Caffo), which is an Italian multi-disciplinary architecture firm specialising in interior architecture, retail and product design. NINE's works have been published worldwide, and are also featured in the most important specialist magazines and many other publications.
