Football, Fandom and Consumption

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AFC Wimbledon
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capitalism
capitalism in football culture
Casual Fans
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Chelsea
Chelsea Fans
community building
community sport
consumer culture
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consumption
Contemporary Football Culture
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Core Identity
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cultural studies
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England supporters
English Football League
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Football Culture
football supporters
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Game’s Capitalism
hooligans
identity
international football
Language_English
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Modern Stadium
Norwich City
Oliver Brooks
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Participatory Fandom
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soccer
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sport fans
sport products
sports sociology
supporter behaviour
Traditional Fan
working class culture
Young Men

Product details

  • ISBN 9780367142650
  • Weight: 382g
  • Dimensions: 156 x 234mm
  • Publication Date: 19 Feb 2019
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Modern football is an industry and capitalism is its engine. However, this book argues for a more nuanced understanding of contemporary football culture and the (self-)identity of football fans.

Drawing on original ethnographic research conducted with fans at all levels, from international to lower league, the book explores the tensions between fans as consumers and ‘traditional’ football cultures, arguing that modern football fans are able to negotiate the discourses of capitalism and tradition operating upon them to enact their own power and identity within football culture.

Featuring case studies of Norwich City, MK Dons and Chelsea fans, this is fascinating reading for anybody with an interest in sport and society or cultural studies.

Oliver Brooks is Tutor in the School of Politics, Philosophy, Language and Communication Studies at the University of East Anglia, UK.

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