A01=Gavin Ambrose
A01=Paul Harris
Author_Gavin Ambrose
Author_Paul Harris
Category1=Non-Fiction
Category=AKC
Category=AKH
Category=NL-AK
COP=United Kingdom
Discount=15
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Format=BC
Format_Paperback
HMM=230
IMPN=Bloomsbury Visual Arts
ISBN13=9781474290630
Language_English
PA=Available
PD=20190919
POP=London
Price_€20 to €50
PS=Active
PUB=Bloomsbury Publishing PLC
Subject=Industrial/commercial Art & Design
WG=668
WMM=200
Product details
- ISBN 9781474290630
- Format: Paperback
- Weight: 680g
- Dimensions: 202 x 230mm
- Publication Date: 19 Sep 2019
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: London, GB
- Product Form: Paperback
- Language: English
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From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.
Gavin Ambrose teaches at the University of Brighton, UK.
Paul Harris is a freelance journalist and author based in Colombia, SA.
