Foundations of Visual Communication

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A01=Anette Gothlund
A01=Yvonne Eriksson
analysis
art history pedagogy
Assembly Plan
Author_Anette Gothlund
Author_Yvonne Eriksson
Category=AKC
Category=GTC
Category=UG
cognitive psychology
Common Language
communication studies
Critical Visuality Studies
design studies
Digital Transformation
Draw Back
eq_art-fashion-photography
eq_bestseller
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethnicity in media
Foggy Landscape
gender representation
Gestalt Principles
Gogh
graphic design
Health Technology Assessment
images
interpretation
method
Moderna Museet
Niki De Saint Phalle
Noa Eshkol
Nordiska Museet
perception theory
Pop Stars
practice
semiotic analysis
Shannon Weaver Model
Teresa's Ecstasy
Teresa’s Ecstasy
text
theory
Tote Bag
Unicode Consortium
Vice Versa
Vincent Van Gogh
Visual Communication
visual communicator
Visual Culture
Visual Culture Studies
Visual Landscapes
visual meaning construction
visual media
visual studies
VR Experience

Product details

  • ISBN 9780367771553
  • Weight: 420g
  • Dimensions: 152 x 229mm
  • Publication Date: 16 Jun 2023
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.

The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media.

This book serves as a main or supplementary text for visual communication or visual culture courses.

Yvonne Eriksson is Professor in Information Design at Mälardalen University, Sweden.

Anette Göthlund is Professor in Visual Arts Education at Konstfack University of Arts, Crafts and Design, Sweden.

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