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Founded After Forty

Glenda Shawley
€19.99
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Author_Glenda Shawley
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Category1=Non-Fiction
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Entrepreneurs
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eq_business-finance-law
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Language_English
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softlaunch
Women

Product details

  • ISBN 9781910056462
  • Weight: 318g
  • Dimensions: 140 x 216mm
  • Publication Date: 11 Jan 2017
  • Publisher: Practical Inspiration Publishing
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

Founded After Forty by small business expert Glenda Shawley takes you step by step from discovering your 'why' and vision to launching your business and keeping the momentum going. It covers finding the right business model and business fundamentals as well as practical considerations such as making the time for running a business.
Part 2 looks at the mechanics of starting up: legal considerations, identifying the target market, choosing the right route to market, developing the brand, making a profit, and mapping the customer journey.
Part 3 gets you started with marketing, staffing, managing the business and the launch and beyond.
The guidance in the book is supplemented with examples from existing business owners who didn’t always get it right first time. Each chapter finished with topics to think about as well as key actions that need to be taken.
There is an accompanying downloadable workbook which builds on the key activities in the book to help you create your own unique business plan.
About Glenda Shawley
Glenda Shawley has spent more than 40 years in business, 24 of them running her own small business. Specialising in business start-ups and marketing, she has worked with a wide range of locally based businesses from acupuncture to web design. Her clients include home-based solopreneurs, established companies with several outlets and individuals with only the vaguest idea of the type of business they want to run. An accredited business adviser and qualified teacher of adults, Glenda specialises in practical advice and guidance developed over years of experience and study.

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