Framing Sarah Palin

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A01=Linda Beail
A01=Rhonda Kinney Longworth
American political culture
Author_Linda Beail
Author_Rhonda Kinney Longworth
average
Average Hockey Mom
beauty
Beauty Pageant
Beauty Queen
candidate
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Category=JPH
Daughter's Unwed Pregnancy
electoral mobilization
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Frontier Woman
gender representation
gendered narratives in US elections
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Hockey Mom
Hot Chicks
Jane Swift
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McCain Campaign
media framing analysis
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Palin Campaign
Palin Candidacy
Pit Bull
political communication
Post-feminist Narrative
Pro-life Values
queen
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Wagon Trains
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Product details

  • ISBN 9780415893367
  • Weight: 294g
  • Dimensions: 152 x 229mm
  • Publication Date: 08 Nov 2012
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Sarah Palin’s 2008 vice presidential candidacy garnered tremendous levels of interest, polarizing the American public—both Democrats and Republicans alike. While many have wondered who she "really" is, trying to cut through the persona she projects and the one projected by the media, Beail and Longworth analyze why she touches such a nerve with the American electorate. Why does she ignite such passionate loyalty – and such loathing? How did her candidacy mobilize new parts of the electorate?

Using the notion of "framing" as a way of understanding political perception, the authors analyze the narratives told by and about Sarah Palin in the 2008 election – from beauty queen, maverick, faithful fundamentalist and post-feminist role model to pit bull hockey mom, frontier woman, and political outsider. They discuss where those frames are rooted historically in popular and political culture, why they were selected, and the ways that the frames resonated with the electorate.

Framing Sarah Palin addresses the question of what the choice and perception of these frames tells us about the state of American politics, and about the status of American women in politics in particular. What do the debates engendered by these images of Palin say about the current roles and power available to women in American society? What are the implications of her experience for future candidates, particularly women candidates, in American politics?

Linda Beail is a Professor of Political Science at Point Loma Nazarene University, where she serves as Director of the Margaret Stevenson Center for Women’s Studies.

Rhonda Kinney Longworth is a Professor of Political Science, Associate Provost and Associate Vice President for Academic Programming and Support at Eastern Michigan University.

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