Product details
- ISBN 9781918215502
- Dimensions: 156 x 234mm
- Publication Date: 19 Nov 2026
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
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Are you ready to turn your brand into a market-dominating powerhouse? In The Franchise Unicorn, two leading franchise voices dismantle the outdated myths of the franchise world to reveal the blueprint for modern, hyper-growth success. Drawing on their experience as the masterminds behind over $3 billion in generated value, the authors guide you through the intersection of franchising and venture capital – the ultimate "secret sauce" for building businesses that don't just expand, but transcend their industries to achieve global scale and unicorn status.
This is not a manual for the status quo; it is a strategic manifesto for the brave dreamer. Whether you are a founder looking to cash out in a big way or to capture generational wealth, or an investor seeking the next big opportunity, this book provides the practical, no-nonsense tools needed to design a system that survives the relentless filters of time and the market. Stop chasing growth for the sake of growth and learn how to master the art of the deal, leverage smart capital, and build a business of consistency and purpose that is truly designed to last.
Fernando Lopez de Castilla is the Founding Partner and CEO of GNF Worldwide, the world’s leading franchising firm.
Lorena Lopez de Castilla is the Chief Development Officer of GNF Worldwide.
