A01=Peter M. Birkeland
american culture
aspirations
Author_Peter M. Birkeland
businesses
case studies
Category=KCS
Category=KJVF
Category=KN
competition
consumers
control
dreams
economy
enterprises
entrepreneur
entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
firsthand experience
franchisees
franchisers
franchises
franchising
hopes
labor
networks
organization
performance
retail
social profile
strategic management
survival
trade shows
united states of america
usa
workers
workplace
Product details
- ISBN 9780226051918
- Weight: 227g
- Dimensions: 14 x 20mm
- Publication Date: 01 Apr 2004
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Paperback
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Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he reveals the numerous challenges that franchisees face in making then businesses succeed.
