Product details
- ISBN 9780367472351
- Weight: 453g
- Dimensions: 152 x 229mm
- Publication Date: 01 Jul 2022
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry.
For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include:
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- The franchising business model, including its history, economic impact, and regulations
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- Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas
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- Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends
With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchising.
Ed Teixeira has 40 years of experience in the franchise industry including the retail, manufacturing, home health care, medical staffing industries. He has done franchising in Asia, Europe, and South America. He has a Masters Degree in Economics and is a member of the Advisory Board at Pace University Lubin School of Business and Industry Partner with Stony Brook University.
Richard Chan is Associate Professor in the College of Business and has founded the Center of Entrepreneurial Finance at Stony Brook University, USA. His research situates at the intersection of technology and entrepreneurship. Specifically, he investigates how entrepreneurs finance their ventures using emerging platforms, such as crowdfunding and blockchain-based cryptocurrency. His work has appeared in leading entrepreneurship journals.
